Independent Founder Advisor | Executive Coach | Perspective, judgement & challenge
A trusted, independent advisor to founders.
I work alongside founders, providing perspective, judgement and challenge as they build, lead and evolve their businesses.
An independent perspective
Building a business can be a noisy place to think.
Teams have expectations. Investors have perspectives. Partners have priorities. And when you are close to the business, it can be difficult to step outside it.
I bring an independent perspective, grounded in a deep understanding of both the founder and the business.
Where I work
Your Role
As the business evolves, your role needs to evolve with it.
Where do you create the most value? What should you let go of? How involved do you want to be? What should your role become? And what do you want from the next stage?
Your Leadership
The capability around a founder matters.
We may work on the senior team, accountability, delegation, co-founder dynamics, difficult people decisions, succession or building a business that depends less heavily on you.
Your Business
Your Business
Sometimes the question is simply a business question.
Strategy. Growth. Hiring. Sales. Partnerships. Organisation. Ownership. An exit. Or a decision where there is no obviously right answer.
How I work
Most of my work is through ongoing advisory relationships.
- Sometimes I give direct advice.
- Sometimes I challenge the way a founder is looking at something.
- Sometimes I coach.
Usually it is a mix.
The value comes from understanding the context over time — the founder, the people, the history and what they are trying to build.
Experience and Perspective
My perspective has been shaped by more than two decades advising C-suite leaders and major international businesses, alongside first-hand experience building, leading and exiting businesses as a senior partner and co-founder.
I have also invested in more than 20 businesses, served on boards and advisory boards, mentored entrepreneurs and am an ICF-credentialed executive coach.
